| Format | Members | Cancelled | Cancel rate |
|---|---|---|---|
| One format | |||
| Sweat only | 207 | 28 | 13.5% |
| Perform only | 391 | 53 | 13.6% |
| Move only | 274 | 37 | 13.5% |
| A mix | |||
| Sweat + Perform | 1,521 | 113 | 7.4% |
| Sweat + Move | 1,041 | 81 | 7.8% |
| Sweat + Perform + Move | 475 | 49 | 10.3% |
| Perform + Move | 195 | 23 | 11.8% |
| Fewer than four bookings | |||
| On 4 weeks or more | 139 | 53 | 38.1% |
| Under 4 weeks | 126 | 19 | 15.1% |
- 576 cancelled between 14 Jul and 22 Sep. 120 of them had no membership bookings before they left, so they have no format and are not in the table. For 103 of those, no bookings could be found under the name they cancelled with.
- A format counts for a member when it is at least a fifth of their Sweat, Perform and Move bookings, and at least two of them. Complete classes are left out.
- Weeks run from a member's first membership booking to the day before they cancelled, or to 22 Sep. The data has no real start date, so this is a minimum.
- Cancellers with bookings had a median of 10.1 weeks and 12 bookings to go on. Studios' data starts between 22 Apr and 11 Jun.
- The count runs to the day before each person left, so their last weeks are included.
- These are counts, not a test. A gap here does not show the class is the reason.